In 2012 Laura and Keith Nappi asked me to help them brand their new business “The Reliable Wrench.” The Reliable Wrench is a local Sarasota Auto Repair Shop that specializes in classic cars. They had already chosen the colors and clearly described that they wanted a retro logo with a wrench in it. Because they knew what they wanted it was easy to create a logo that would satisfy their needs. I created a realistic open ended wrench with the business name in the middle with a black background as if someone had painted the recessed part of the wrench. For the font I wanted a serif font that looks fairly stylized so I chose Americana (Extra Bold) which is a classic font which is very suitable for logo designs because it is very legible.
May 23, 2013|