Susie Daniels of Social Upward, a social media company, asked me to come up with a design that featured her QR code and could be associated with social media services. I chose to use a compass rose and a stylized lotus. The compass rose represents navigation (in this case Social Upward helps people navigate social media). The lotus often represents good fortune. I chose to use the lotus also to provide some curves in a logo that would otherwise be too sharp.
September 6, 2012|