When Tom Elliot of Linksters Tap Room contacted me to design a logo for Tap 72 we started with the concept of a bulldog with a beer tap. After many revisions we decided to emphasize the clean lines of a state road sign complement that with the word “TAP” in a sign shape as well. Of course the choice of font for the word “TAP” was very important so it is consistent with road signage. The final touch was really simplifying the taps themselves which started early in the process as rough sketch style renderings. You can now see the sign for Tap 72 on Clark Road eastbound from I-75.
See related logo design for Central Tavern in Winter Haven.