Marketing

5 Everyday Advertising Mistakes to Avoid

By Frank | March 19, 2018
Monkey plugging ears and dog asleep

Is your marketing team is paying attention to important details that can spell success for your company?  It’s easy to point to bad marketing efforts – they are everywhere. Don’t become one! Here are tips to keep your marketing efforts on track and in the…

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Marketing Faux Pas

By Frank | May 18, 2014
Wrong Way Sign

Every day I see terrible choices in print advertisements and on the web. Here is a list a list of Marketing Faux Pas (Don’t Dos) that I see all the time – make sure that you avoid doing them. Using Negatives in Calls to Action…

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Give them Something to Push Against

By Frank | March 29, 2014
Yin-Yang

An important aspect of marketing your business is closing the deal. “Give them something to push against” is a way to describe a technique I use to get people to come to an agreement. For example, often the potential client doesn’t know what they want.…

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The Old Woman at the Door

By Frank | July 25, 2013
My Wife and Mother In Law

It may seem strange to talk about a guard to keep potential customers away in a blog post about marketing so I’ll relate a story to help make sense of it. I associate the old woman with mysticism and mythology but I can’t remember the…

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Pop-Up Window Effectiveness

By Frank | May 20, 2013

A client recently asked me to add a “overlay window” (a special kind of pop-up) which said “save money.” If you click on it the pop-up it takes you to a page about how you can save money with their company. While I’m not a…

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Search Engine Strategies are Evolving

By Frank | January 5, 2013
SEO is in our Blood

Opinions on search engine optimization strategy are shifting again. A brief history of strategies: Content is King Content is King and you have to optimize for Search Engines You have to change your content it all the time to stay ahead of the competition (no!)…

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The Referral Engine: The best way to market your business

By Frank | May 24, 2012
The Referral Engine

The Referral Engine by John Jantsch caught my eye because I believe that referrals are the best way to market your business. This book is definitely worth reading for the advice on how to get more referrals. The author makes the case that everyone likes…

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Fascinate – 7 triggers to ramp up your business

By Frank | April 13, 2012

Among business books there are very few that I would consider a “must read.” Fascinate: Your 7 Triggers to Persuasion and Captivation is definitely a must read for any small business owner or marketing professional. Sally Hogshead is a marketing guru who really knows how…

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What Does Your Business Card Say About You?

By Frank | September 10, 2011
Graphic Designer Wanted

This past week a young entrepreneur handed me a flimsy piece of paper printed in black and white and cut (obviously by hand) to the size of business card. I’m sure you can imagine the first impression he left with me. To make things worse…

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