Franks Designs Joins the Green Business Partnership

By Frank | June 4, 2018
Sarasota County Green Business Partnership Logo

We joined the green business partnership recently and are happy to announce that Frank’s Designs is primarily Solar Powered. We have always valued environmental responsibility and becoming a member just validates our efforts. The Green Business Partnership is a Sarasota County-sponsored program that encourages environmental stewardship…

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5 Everyday Advertising Mistakes to Avoid

By Frank | March 19, 2018
Monkey plugging ears and dog asleep

Is your marketing team is paying attention to important details that can spell success for your company?  It’s easy to point to bad marketing efforts – they are everywhere. Don’t become one! Here are tips to keep your marketing efforts on track and in the…

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Aikido Sarasota Website Redesign Case Study

By Frank | November 23, 2017
2017 Sarasota Web Design Responsive Montage for Aikido Sarasota

Objectives Create a more inviting website that is less traditional Maintain an excellent Page Speed Incorporate integrations with Zen Planner (internet based fitness software) Work with the owner to familiarize her with how to use WordPress and Beaver Builder The Approach In our initial meeting…

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From DIY to Professional Website | A Case Study

By Frank | November 17, 2017
2017 Sarasota Web Design Responsive Montage for Sifu Brian Taylor Kung Fu was a website built without professional assistance. On the positive side, the site served its purpose. It was built for a start up, low budget martial arts school. After being in business for one full year, the Owner asked me to help him build a new…

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Case Study | Sarasota Bay Estuary Program Website Rebuild

By Frank | October 7, 2017
Sarasota Web Design Responsive Montage for the Sarasota Bay Estuary Program

Website Rebuild Objectives Ensure that the website mobile friendly Improve the appearance and usability of the website Ensure that SBEP Staff can access the website while it is under construction Work as a team with Sarasota Bay Estuary Program (SBEP) Staff Industry Intergovernmental Organization Challenges In…

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Is Your Search Engine Optimization Provider Ethical?

By Frank | October 1, 2017
woman in stylish white hat which covers her eyes

Fierce competition has made some ‘White Hat’ SEO service providers compromise their values. Here is why that will not end up well for your business. “White Hat” SEO is universally known to be the gold standard in search engine optimization. But what does that mean…

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Why Avoid Multi-Purpose WordPress Themes

By Frank | May 28, 2017
A Multi-Purpose WordPress Theme is Like a Swiss Army Knife

I was inspired to write this post because in the past two weeks I was asked to review OR solve problems on a few websites (built by someone else) and coincidentally 3 of them were using the same theme. One of the biggest complaints was speed. Page…

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Flame Inspired Logo Design for Source Fire

By Frank | December 24, 2016
Logo Design featuring Gradient Mesh

This project was fun because I enjoyed the challenge of creating the “S F” in the flames. That was the first step. After that we came up with about dozen variations with hands underneath, no hands a crucible etc. Finally I tried a “gradient mesh”…

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Phoenix Logo for Fired Up Sales

By Frank | October 17, 2016
Fired Up Sales Logo inspired by Phoenix

Rick Torrington asked me to create a new logo for Fired up Sales earlier this year. I really felt that the ideal concept for Fired Up Sales was that of a Phoenix because Fired Up Sales is about building your business up and getting a…

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Logo Design for Tap 72 in Sarasota

By Frank | September 1, 2016
Tap 72 Logo

When Tom Elliot of Linksters Tap Room contacted me to design a logo for Tap 72 we started with the concept of a bulldog with a beer tap. After many revisions we decided to emphasize the clean lines of a state road sign complement that with the word…

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Graphic Designer Help Wanted

By Frank | May 23, 2016
Graphic Designer Wanted

This is a part time / freelance (1099) position. Requirements: US Citizen East Coast USA, Ideally in Sarasota or Manatee County in Florida Must have References Must work with Adobe Suite (Adobe Illustrator, InDesign, Photoshop) Must be familiar with Print Design (CMYK, 300ppi, Bleeds /…

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Launch of WP Tech Guru Maintenance Plans

By Frank | March 18, 2016
WP Tech Guru Banner

Frank’s Designs officially launched WP Tech Guru today; a service of Frank’s Designs. Realizing that many small business owners need help with WordPress we came up with two WordPress Maintenance packages including: WordPress Backups WordPress Security (focused on prevention) WordPress Updates (Plugins, Themes and Core) WordPress Performance Improvements…

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Large Custom Graphic for Le Macaron San Francisco

By Frank | October 29, 2015
Le Macaron San Francisco Banner Design

As a courtesy to my clients in other cities I have tracked down local printers who can handle various jobs. In this case I wanted a printer in southern San Francisco which could handle large format vinyl banners. Because of the mall’s requirements it was…

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Custom Return Address Stamps

By Frank | September 1, 2015
Custom Return Address Stamp with Fleur de lis

Recently a client asked for a custom stamp she could use on her envelopes and other items for including her address.  Of course that inspired me do create one for myself.

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Neff Gulf Coast Web Development Case Study

By Frank | July 19, 2015
Responsive Web Design Montage for Neff Gulf Coast, premium custom website for downtown Sarasota Business

David and Cindy Wentzel invited me to their office to discuss development of logo and a new website for Neff Gulf Coast. Having been in the cabinetry business for years David and Cindy educated me about cabinetry, hardware and outdoor kitchen design. I was immediately…

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College Bound Landscape Logo Design

By Frank | June 22, 2015
College Bound Landscape Logo created by Frank's Designs

Sometimes the best ideas for logos are from the clients themselves. This is the most affordable way to have a logo designed – by having a clear idea of what you want. In this case the client sent me a drawing of what he wanted…

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Vector Logo Design for Specs Eyewear

By Frank | April 6, 2015
Specs Eyewear Vector Logo

Dr. Chanda Wall contacted me to develop a new brand for her because she was starting a new business at 8432 Lockwood Ridge Rd in Sarasota, FL 34243‎. Her services are: Optometrist and optical services providing eye exams, glasses and contacts. In experimenting with concepts…

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Why Drag and Drop is not a Panacea in Web Development

By Frank | March 17, 2015
Drag and Drop in Website Design

This article is relevant to other content management systems (CMSs) but specifically references tools and terminology used with WordPress. Levels of Drag and Drop Tools in Web Development Website Structure (Page Layouts) and Special Tools (widgets, sliders, etc.)—Drag and Drop Layout Composition (Page Layout after…

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Multilingual, Responsive, Comic Book Website—Case Study

By Frank | February 10, 2015
Mystura Comics Favicon

I was contacted in fall of 2014 to build a website for a comic book series in multiple languages. Gabriele Masetti, was inspired come up with the look and feel of the website so that it matched his Mystura Comics series. After initial discussions we…

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Understanding Web Hosting: Library Metaphor

By Frank | September 29, 2014

Understanding Web Hosting using a Public Library as a Metaphor    

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Marketing Faux Pas

By Frank | May 18, 2014
Wrong Way Sign

Every day I see terrible choices in print advertisements and on the web. Here is a list a list of Marketing Faux Pas (Don’t Dos) that I see all the time – make sure that you avoid doing them. Using Negatives in Calls to Action…

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