Search engine optimization (SEO) is a controversial topic because many companies take advantage of people in the general public who have a lack of knowledge on the subject. It is fairly well known that most web users choose organic listings over sponsored ones, yet, most search engine optimization providers emphasize pay per click tools. If, you are working with a white-hat (ethical) SEO specialist, who is focused on organic search engine performance everything is fairly easy to understand. The added benefit is that you will know what you are paying for because everything will be clearly defined. White-hat SEO specialists like Frank’s Designs can also handle pay-per-click (PPC) campaigns but it is much less important than organic search engine results.
SEO is, simply making the website easily understood (optimized) so that your website is ranked highly for the types of information (products or services) you are offering.
Frank’s Designs includes initial search engine optimization with every website. In other words we dot every “i” and cross every “t” as the website is designed so that it will perform well, from the start. If you are in a competitive industry we recommend an ongoing program to make adjustments for optimum performance. There are two main categories of optimization required: onsite and off-site optimization.
Onsite Search Engine Optimization
This is the absolute minimum your webmaster should provide even if you don’t have an ongoing SEO maintenance package. It is the up front work all webmasters should do. The basic elements of onsite optimization are:
- Well written content which is intended for both people AND search engines
- Hierarchy of your content
- Tags (titles, headings, and images)
- Internal links (links to other pages on your website)
All of the above require using words very carefully and focusing on the keywords and phrases which will launch your website to the top tier of search engine rankings. Onsite optimization should also be part of any ongoing SEO program.
Off Site Search Engine Optimization
This work is done outside of your website to improve your performance. It should include as a minimum:
- Link Building (getting relevant external links to your website)
- Writing articles that link to your site and
- Social Media
Where to go from here: When you work with Frank’s Designs and choose an ongoing SEO program, you get two companies in one: Frank’s Designs and Web Ladder Consulting. We work together so that you get the best results: a well built website which is optimized for excellent performance.
Below you can see our search engine optimization process.
If you have an existing website we can do a comprehensive analysis and take steps to substantially increase your website performance. Call us for a free consultation: 941-374-7711.
