As mentioned on other pages, it is our policy is to create images as vector files if at all possible. Raster images behave like digital photographs. If you enlarge them they get blurry, edges get fuzzy and overall the image gets pixelated. This means that the squares that make up the image become more obvious.
When is Vector Art Necessary?
As a business owner you should insist that logos be created as vector art because logos will be used at a wide variety of sizes. You will also need vector art for promotional products which are mass produced using vector image files. In most cases signage is also produced with vector art. Vector art is preferred for animation to save on file sizes. Graphic artists that rely heavily on Photoshop are shortchanging the customer because the artwork can’t be resized larger once it is done.
The difference between vector and raster images when they are enlarged.*
 Raster Image 100% Size |
 Vector Image 100% Size |
 Raster image (250% enlargement). This is pixelated and blurry because the software attempts to smooth out jagged edges which are all pixels. |
 Vector image (250% enlargement).Vector graphics can be enlarged without losing quality because vector art is based on mathematically defined lines and curves. |
If you have an image that is not vector but needs to be, Frank’s Designs can create a vector version of the file for you. Call us at 941-374-7711 to discuss your project.
